Crescent City Harbor District

Get The Most Out Of Facebook Facebook can get pretty complicated, even for marketing professionals. With constant updates, new options, and format changes, how does anyone keep up with it? Join us for an information-packed session on the latest trends in Facebook, when/how often should you be posting, how to tap into your existing followers,

Content Marketing For Small Business Have you ever heard the term, content is king? Well, you have now! A well-defined content strategy can make or break even the most successful businesses! With Google’s Core Vitals Algorithm update in 2021, user experience and content have never been more important. Learn how the experts are optimizing websites,

The Evolution of Search – How To Get Found On Google! Did you know Google updates their algorithm thousands of times each year? Sometimes these updates are small, other times they are major! Example, in August of 2021 Google launched their Core Vitals algorithm update which had major implications on how search results are displayed.

Branding For Small Businesses Branding is one of those things that is often taken for granted in the marketing world. Most businesses are focused on lead generation, but seldom do they understand how their brand plays a part in that. In this class, we will review important branding tips to keep your business top of

Re-Energize Your Email Marketing Email marketing is always one of those things that just seemingly gets left behind. Most common, businesses say they don’t like getting all those emails so why should they be sending them? The fact is, consumers do want to receive them, the key is making sure you are producing relevant content

Where Should I Invest My Marketing Budget? With so many platforms coming to you with their hand out trying to get you to spend money with them, which one should you use? Everyone promises you the silver bullet but that hasn’t always been your experience. So which one will get you the biggest bang for

Understanding The Numbers – Google Analytics Google Analytics is probably one of the most important components of a successful marketing strategy. Why? Because Google Analytics provides an unbiased review of the numbers. In this class, you will learn how much traffic is coming to your site, how to measure the success of your advertising efforts,