Virtual Event

Creating A Marketing Strategy For 2023 Do you want to start 2023 off on the right foot? We thought you would! Marketing strategies are the foundation for success in a digital world. Why? Because with so many advertising opportunities out there, you need to strategize on who your target audience is, how you are going

Getting The Most Out Of Your Website Did you know a customer’s first impression of your business is actually your website? That is why it is so important for businesses to put their best foot forward when it comes to their online presence. In this class, we will discuss the latest website trends, best practices,

Lights. Camera. Action! Video Marketing For Small Business Video marketing has grown by leaps and bounds over the last 10 years. What use to require a production crew can now be done with nothing more than a smartphone or a GoPro. In this class, we will have a team of industry professionals on hand to

Holiday Marketing – Prepare For The Holidays Now! Truth is, if you are just starting to plan for the holidays, you might need to catch up a bit. Fact is, the big box stores started planning for this in June and July! That is how important the next few months is for businesses! Think your

Understanding The Numbers – Google Analytics Google Analytics is probably one of the most important components of a successful marketing strategy. Why? Because Google Analytics provides an unbiased review of the numbers. In this class, you will learn how much traffic is coming to your site, how to measure the success of your advertising efforts,

Where Should I Invest My Marketing Budget? With so many platforms coming to you with their hand out trying to get you to spend money with them, which one should you use? Everyone promises you the silver bullet but that hasn’t always been your experience. So which one will get you the biggest bang for

Re-Energize Your Email Marketing Email marketing is always one of those things that just seemingly gets left behind. Most common, businesses say they don’t like getting all those emails so why should they be sending them? The fact is, consumers do want to receive them, the key is making sure you are producing relevant content

Branding For Small Businesses Branding is one of those things that is often taken for granted in the marketing world. Most businesses are focused on lead generation, but seldom do they understand how their brand plays a part in that. In this class, we will review important branding tips to keep your business top of

The Evolution of Search – How To Get Found On Google! Did you know Google updates their algorithm thousands of times each year? Sometimes these updates are small, other times they are major! Example, in August of 2021 Google launched their Core Vitals algorithm update which had major implications on how search results are displayed.

Content Marketing For Small Business Have you ever heard the term, content is king? Well, you have now! A well-defined content strategy can make or break even the most successful businesses! With Google’s Core Vitals Algorithm update in 2021, user experience and content have never been more important. Learn how the experts are optimizing websites,